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Label-Forward

Label-Forward

adv., adj. To position a PRODUCT on the SHELF so that the front of it's LABEL faces forward and is clearly visible to the CUSTOMER: “Always throw label-forward.”

NOTE: Most CUSTOMERS buy based on what they see. If they can't clearly see the label they know and are expecting to find, it inhibits their buying. Not good. Turn every label FACE forward. It's STORE policy, well worth it, and you'll get faster at it with continual practice.

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